The 2022 edition of HubSpot’s INBOUND conference is an interesting mix of live and streamed sessions.  As a B2B marketer that relies daily on LinkedIn, I was really looking forward to the insights Allyson Hugley, Global Director, Customer Insights at LinkedIn Marketing Solutions* had to share in her streamed What’s Next presentation, Connecting with Future Buyers: Winning Mindshare to Grow Market Share. With over 850 million members, Linkedin is the top of the mountain when it comes to data around business professionals and Allyson did not disappoint in sharing her insights. According to research from Business Insider, people trust LinkedIn more than any other social platform.

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INBOUND22 What’s Next with Allyson Hugley from LinkedIn: Connecting with Future Buyers

Tags: b2b marketing, b2b marketing research, gen z b2b marketing, inbound, inbound 2022

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